Artificial Intelligence (A.I.) gets it right over 80% of the time compared to human counterparts. Rank Brain is what Google calls machine learning, capable of examining over 500 ranking signals to deliver relevant search result regardless of a specific query or natural speech linguistics.
With voice searches such as Seri and it’s counterparts, search requests can be more cryptic or vaguely associated with the desired search result. Machine Learning algorithms draw from massive search queries, millions each second, to produce increasingly accurate search results.
Google’s focus on Local Search Results in now a high priority.
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