Is Search Engine Submission Necessary ?

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The sim­ple answer is no — search engine sub­mis­sion isn’t nec­es­sary. The major­i­ty of search engines nowa­days (most notably Google) crawl and index pages by fol­low­ing links. Using that log­ic, a sin­gle inbound link from any already-indexed page will iden­ti­fy your page to the engine. Subsequently, if that page links to oth­er pages with­in your site, they will also be indexed… and so on.

For this rea­son, inbound link­ing is very impor­tant. In fact, acquir­ing back-links may be the most impor­tant of SEO. In the­o­ry though, a web­site own­er shouldn’t have to scout’ or hunt’ for links. If the pre­sent­ed con­tent is of inter­est, use­ful, and/or impor­tant, there is a nat­ur­al ten­den­cy among web users to link to infor­ma­tion. This is the basis for the Google PageRank algo­rithm.

With all due respect, sub­mit­ting your site to the search engines can’t hurt. Plus, it only entails about 5 min­utes of added work assum­ing you only sub­mit to the big guys. And once is enough… you don’t need to sub­mit your site more than once. It doesn’t help or get your site crawled any quick­er or more often.

It should be not­ed that sub­mit­ting your site to Google, Yahoo, MSN, and many oth­ers doesn’t cost a fee. Many SEO com­pa­nies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these com­pa­nies. They are mon­ey hun­gry and aren’t look­ing out for your best inter­est.

Would you ever con­sid­er going on a vaca­tion across the coun­try with­out bring­ing a map ? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adven­ture with­out one ? Yet, this is exact­ly what peo­ple do every sin­gle day in the online world. They tried to build their own busi­ness­es online with­out hav­ing a roadmap to suc­cess. Then, after months or years of just wan­der­ing around online, they give up in frus­tra­tion and quit. They walk away say­ing that the Internet doesn’t work for them. The rea­son it didn’t work is that they didn’t pick up a map and fol­low it !

You don’t have to end up lost in the online shuf­fle. Below I will give you ten steps to help you map out your course and get you start­ed in the right direc­tion. It isn’t every­thing that you need to know by any stretch of the imag­i­na­tion, but it will give you a basic foun­da­tion to build upon.

Consider it your beginner’s map to Internet mar­ket­ing prof­its.

1. Choose a targeted market

The biggest mis­take most peo­ple make when start­ing a busi­ness is that they choose a prod­uct and then try to find peo­ple who want to buy it. If that is the direc­tion you are start­ing from on your jour­ney, then you are going the oppo­site direc­tion from your des­ti­na­tion. Wise busi­ness­es oper­ate from a dif­fer­ent con­cept. They pick a mar­ket first, and then they pick a prod­uct those peo­ple are search­ing for. In oth­er words, instead of try­ing to find leads to sell their prod­uct to, they find tar­get­ed leads and then ask them what they are want­i­ng to buy.

Don’t even con­sid­er start­ing a busi­ness until you know exact­ly where you are going to get your leads from. Think tar­get­ed cus­tomers first. Then, you can come up with a prod­uct for those indi­vid­u­als. Would you rather have 1,000 hits a day at your site of a gen­er­al audi­ence OR 10 hits a day of peo­ple who are des­per­ate and will­ing to pay any price to buy your prod­ucts ? If you are smart, you will choose the peo­ple who are ready to buy !

2. Develop a Product

Next, you need to devel­op a prod­uct or ser­vice for this mar­ket. Don’t just jump on the band­wag­on of affil­i­ate pro­grams when you come to this step. There are three major ways to sell­ing a prod­uct online :

a. You create your own exclusive product.

This is the best oppor­tu­ni­ty you have. If you devel­op your own prod­uct, you can pick it’s price, sell reprint rights to oth­ers, set up an affil­i­ate pro­gram, etc. Don’t tell me you can’t do this. Tens of thou­sands of inno­v­a­tive entre­pre­neurs have used their own infor­ma­tion prod­ucts to get their careers start­ed. You can to.

Throughout your life, I am sure that there is some­thing you have learned that you can share in a How-To prod­uct. Maybe you know some­one else who has the right knowl­edge for a How-To prod­uct and you could offer to help them cre­ate a prod­uct if you both shared the rights to it. Don’t just jump past this oppor­tu­ni­ty and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to suc­cess­ful prod­ucts for $500 — $20,000. If some­one else has cre­at­ed a prod­uct that you know your tar­get­ed mar­ket is inter­est­ed in, offer them a large up-front fee for the rights to it. This way you can get your own prod­uct and nev­er have to pay a pen­ny in roy­al­ties. You can also search through mag­a­zines your tar­get­ed mar­ket reads and look for prod­ucts peo­ple are sell­ing. Then, give them a call and ask for the exclu­sive Internet rights to their prod­uct for a cer­tain per­cent­age of the prof­its or an up-front fee.

c. You join an affiliate program.

If you are just start­ing out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the prof­it poten­tial that cre­at­ing your own prod­uct or obtain­ing rights to one has.When choos­ing an affil­i­ate pro­gram, make sure that it is some­thing your tar­get­ed mar­ket can­not be with­out. They absolute­ly have to have it. Also pay spe­cial atten­tion to the prof­its you receive from each sale.

If you are only be paid 5% com­mis­sions on the sales of $10 books, you will only be mak­ing 50 cents per cus­tomer. It would take 2,000 cus­tomers just to prod­uct $1,000 in prof­its. You can­not make mon­ey like this online ! Look for high­er priced prod­ucts and high­er commissions…especially com­mis­sions in the 25% or high­er range.

3. Create a USP

Create a Unique Selling Position for your prod­uct or ser­vice. Too many com­pa­nies are just try­ing to be me-too com­pa­nies online. You can­not be just like the next guy and expect to make a prof­it in a glob­al econ­o­my. Just going to the next guy’s web site to order is too easy for your cus­tomers.

You have to cre­ate a Uniqueness to your prod­uct or offer. What can you offer that no one else can ? Can you offer bet­ter guar­an­tees, bet­ter cus­tomer ser­vice, more tech­ni­cal sup­port, faster ship­ping, or low­er prices. Think of some­thing that will set you apart from all of your online com­peti­tors and tell in com­plete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your com­pa­ny, USP, and offer. Try to keep them as short and descrip­tive about your busi­ness as pos­si­ble. Avoid using dash­es or mis­spellings of your prod­uct. Both of these things will cause peo­ple to leave out part of your domain if they type it in. Someone else will be get­ting free traf­fic that you worked hard to obtain.

For host­ing, I per­son­al­ly choose to use Virtualis since they have the Fastest cus­tomer ser­vice and tech­ni­cal sup­port in the indus­try. Test them out. They will respond to you with­in the hour…anytime 24 hours a day. No oth­er com­pa­ny I have ever been with has even come close !

5. Develop a Customer Friendly Site

The next step in the process is to devel­op your web site and put it up for the world to see. If you are plan­ning to own a full-time Internet busi­ness, I rec­om­mend that you learn how to design the site your­self using one of dozens of pro­grams which are read­i­ly avail­able at any soft­ware store.

You will save so much mon­ey if you can do the work your­self on just the edit­ing alone as your site grows. If your main busi­ness is offline and you are just adding a sec­ondary income, then you may want to con­sid­er hav­ing a pro­fes­sion­al do your site for you.

When design­ing your site, keep the cus­tomer in mind always. Provide order forms for online cred­it card orders. Make all of the links easy to under­stand. Try to keep your site sim­ple. Think like a cus­tomer, not the busi­ness own­er.

Your cus­tomers are not near­ly as inter­est­ed in your busi­ness as you are. Make sure to put the ben­e­fits of your site and your USP right on top of the site. More than half of the web surfers nev­er drop down past the first screen full of infor­ma­tion. So, you have to give them the infor­ma­tion they need as quick­ly as pos­si­ble. The rules for any type of busi­ness are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to devel­op­ing traf­fic and sales at your site is to always offer some type of free­bie as a draw­ing fac­tor. For exam­ple, I offer dozens of free reports, weath­er reports, news, and more. My great­est draw­ing fac­tor through­out the past 8 months though has been the two free e-books which we offer on our site to peo­ple who sub­scribe to this newslet­ter.

You need to come up with a free­bie no mat­ter what type of busi­ness you are in. Create a free report and give it away. Add in a mes­sage board or some oth­er type of CGI pro­gram on your site. Give a free demo of your soft­ware. Create some­thing that you can give away for free on your site to draw in the vis­i­tors.

7. Start Your Own Opt-In List

Almost every full-time Internet mar­keter I know has devel­oped their own Opt-in email list of some type. For most of them, it is a week­ly newslet­ter they send out by email. For oth­ers, it may be a Tip of the Day. Other peo­ple might just have a list that they send out impor­tant updates to.

No mat­ter what you choose to do, odds will be on your side if you con­cen­trate on build­ing a list of loy­al email sub­scribers. Very rarely do cus­tomers pur­chase from you the first time they vis­it your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are will­ing to spend their mon­ey with you.

I have found that the most effec­tive leads come from offline adver­tis­ing. For exam­ple, you could pur­chase ads in a pop­u­lar tar­get­ed mag­a­zine for your busi­ness. You could also pur­chase a post­card in one of the card decks. Start up a co-op and get 10 oth­er peo­ple to adver­tise with you and run your own ads for free. Offline leads which come to your site often turn out to con­tain a much high­er per­cent­age of buy­ers than any of the online adver­tis­ing meth­ods.
Once you put our short 10 step out­line togeth­er you have a basic map to cre­at­ing your own Internet suc­cess sto­ry. You wouldn’t con­sid­er going on a trip with­out a map. So don’t try to go it alone online with­out a map.
Terry Dean’s Brand New Fr-e eBook, 10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

Author & Consulting Editor

Business Intelli Solutions Consultant. Known for being a non stop idea machine, a mad sci­en­tist type for inge­nious in-depth analy­sis of search engine algo­rithms and best prac­tices, work­ing real world strate­gies, mea­sur­able matrix­es and results. Businesses rely on expert advice and accu­rate infor­ma­tion for their mar­ket­ing chan­nels and sales objec­tives. Creative excel­lence in UI and UX designs. Expert in CMS Platforms, scal­able E-Commerce Solutions and POS Systems.

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