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The Importance of Anchor Text in Back-links

The impor­tance of anchor text with respect to a link­ing strat­e­gy can­not be over­stat­ed. Back-links are a huge part of the search engine algo­rithm. When…
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Google Discounts All Reciprocal Links

Google Discounts All Reciprocal Links For a long time, rec­i­p­ro­cal links have remained at the fore­front of most inbound link­ing strate­gies. This is going to…
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Absolute Links vs. Relative Links — SEO Value

The debate between absolute links and rel­a­tive links con­tin­ues to live on in the SEO world. The indi­vid­ual sig­nif­i­cance of each has been con­test­ed, but…
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Can Any Inbound Linking Hurt My Ranking ?

The answer is sim­ple — inbound link­ing can­not hurt your search rank­ing. How is this known for cer­tain ? Well, for one, if inbound were…
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