Strategic Use of Images in Search Engine Optimization


When assess­ing page struc­ture and lay­out, there is a sub­tle, yet strate­gic way to use images in an SEO-friend­­ly man­ner (beyond ALT tags) that improves your search rank while allow­ing you to inte­grate the nec­es­sary mar­ket­ing message(s). Confused ? Let’s look at an exam­ple :

Suppose you oper­ate a trav­el site and you want to opti­mize a giv­en page for the term Las Vegas hotel”. Suppose that you also want to include an entic­ing mar­ket­ing mes­sage such as Book now and save 20%!”. The afore­men­tioned tagline lacks descrip­tive text, but pos­sess­es per­sua­sive char­ac­ter­is­tics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a head­er tag. This places empha­sis on the desired term, yet still pro­vides a mar­ket­ing oppor­tu­ni­ty with­out com­pro­mis­ing key­word con­sis­ten­cy.

In oth­er words, images are a great place to insert mar­ket­ing mes­sages that lack the nec­es­sary key­words and phras­es. Leveraging this tech­nique will ensure that descrip­tive text is indexed, while less mar­ket­ing jar­gon is over­looked. The com­bi­na­tion of key­­word-rich con­tent and entic­ing mes­sag­ing will sat­is­fy both sides of the strate­gic equa­tion.

Author & Consulting Editor

Business Intelli Solutions Consultant. Known for being a non stop idea machine, a mad sci­en­tist type for inge­nious in-depth analy­sis of search engine algo­rithms and best prac­tices, work­ing real world strate­gies, mea­sur­able matrix­es and results. Businesses rely on expert advice and accu­rate infor­ma­tion for their mar­ket­ing chan­nels and sales objec­tives. Creative excel­lence in UI and UX designs. Expert in CMS Platforms, scal­able E-Commerce Solutions and POS Systems.

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